2026 Auto Industry Trends: Hybrids Gain Ground as EV Momentum Slows
08 January 2026
According to Deloitte’s 2026 Global Automotive Consumer Study, automakers are receiving mixed signals from consumers who want advanced vehicle features but remain hesitant to pay extra for them, while privacy concerns continue to weigh on buyer sentiment.
Industry analysts pointed to hybrid vehicles as a clear bright spot heading into 2026, even as automakers work to offset the impact of tariffs and recalibrate long-term electrification plans that haven’t fully paid off as originally projected.